From The Desk of Jon Yetter

Advice and Information on Business & Design

The Sheer Importance of Local Search

2018-01-01


It's better to be a big fish in a small pond than a small fish in the sea, goes a popular rather timeless saying. And there are plenty of historical precedents that prove this too. Facebook for instance, started off as a Harvard only website, open only to students. The site expanded from one college to another until it became a raging success across, after which, it was opened to general public.

How to Use Buyer Personas to Understand the Audience Better

2018-06-28


Anyone who has sat down to write an article or website content knows how hard it can be. It can take an eternity to find the right approach as we wonder endlessly whether it will actually be helpful or not. This really shouldn't be the case given that most office going people today can type at around 50 words a minute.

Why SEO Rarely Works...


Say SEO and people automatically picture boatloads of free traffic from search engines which can turn their business into an internet sensation overnight. Unfortunately, much of the information about SEO which is doing the rounds out there is just pure myth.

Creating Content That Gets Read...And Shared!


Picture this - you stay up all night writing that awesome new blog post. Your research was thorough, and you made judicious use of keywords throughout the post, ensuring they were in the title, h1 tags and content blocks. You even made a good selection of pictures and threw in a few funny ones to get those all-important shares on Pinterest and Instagram.

An Easy Guide to Choosing the Correct Graphic Art for Your Business


Between dealing with employees, customers and day to day operational issues which keep cropping up, higher executives may feel like going with whatever graphic art that seems to get the job done and call it a day. But doing so may be injurious to your business health.

5 Elements of Web Design You Just Need to Get Right


Design is not just what it looks like, feels like, design is how it works - Steve Jobs

5 Common UX Myths Which Keep You From Creating Great Experiences


Nothing shows how much we love our stories better than myths, those enduring bits of information which defy all reason, and yet continue to grip our collective unconscious with impunity! Be it the "fact" that humans can only hope to use 10% of their brain's potential unless they be the chosen one, or the idea that running around in rain is responsible for common cold; myths and urban legends have helped us sound high and mighty in parties for ages and there seems to be no stopping the

How To Use UX To Create Experiences that Matter


We have all heard it by now - content is king. But you know what content cannot do without? A new business paradigm is evolving today where companies are beginning to understand the importance looking past selling and creating experiences around their brand(s); experiences which tell a story - their story. These experiences forge deeper connections between brands and their audiences than any single piece of content ever could accomplish.

3 Reasons You Need to Hire a Copywriter


The internet has been often called the great equalizer, which it really is. For the first time ever, everyone with an internet connection has the power to reach an audience and gain prominence.

Just What is Social Media Good For?

2015-08-28


Everyone knows it by now; you need to be on social media else your competitors will beat you to it! And so begins the tiresome efforts of every company big and small to adopt the latest wondrous addition to the World Wide Web. But do the multitudes of companies which are setting up Facebook fanpages, LinkedIn pages and Twitter profiles really have a strategy in place? After all, your marketing budget is far too important to be thrown around on blind swings in the dark.

The Sheer Importance of Local Search

It's better to be a big fish in a small pond than a small fish in the sea, goes a popular rather timeless saying. And there are plenty of historical precedents that prove this too. Facebook for instance, started off as a Harvard only website, open only to students. The site expanded from one college to another until it became a raging success across, after which, it was opened to general public.

2018-01-01