From The Desk of Jon Yetter

Advice and Information on Business & Design

Why SEO Rarely Works...


Say SEO and people automatically picture boatloads of free traffic from search engines which can turn their business into an internet sensation overnight. Unfortunately, much of the information about SEO which is doing the rounds out there is just pure myth.

Creating Content That Gets Read...And Shared!


Picture this - you stay up all night writing that awesome new blog post. Your research was thorough, and you made judicious use of keywords throughout the post, ensuring they were in the title, h1 tags and content blocks. You even made a good selection of pictures and threw in a few funny ones to get those all-important shares on Pinterest and Instagram.

An Easy Guide to Choosing the Correct Graphic Art for Your Business


Between dealing with employees, customers and day to day operational issues which keep cropping up, higher executives may feel like going with whatever graphic art that seems to get the job done and call it a day. But doing so may be injurious to your business health.

5 Elements of Web Design You Just Need to Get Right


Design is not just what it looks like, feels like, design is how it works - Steve Jobs

5 Common UX Myths Which Keep You From Creating Great Experiences


Nothing shows how much we love our stories better than myths, those enduring bits of information which defy all reason, and yet continue to grip our collective unconscious with impunity! Be it the "fact" that humans can only hope to use 10% of their brain's potential unless they be the chosen one, or the idea that running around in rain is responsible for common cold; myths and urban legends have helped us sound high and mighty in parties for ages and there seems to be no stopping the

How To Use UX To Create Experiences that Matter


We have all heard it by now - content is king. But you know what content cannot do without? A new business paradigm is evolving today where companies are beginning to understand the importance looking past selling and creating experiences around their brand(s); experiences which tell a story - their story. These experiences forge deeper connections between brands and their audiences than any single piece of content ever could accomplish.

3 Reasons You Need to Hire a Copywriter


The internet has been often called the great equalizer, which it really is. For the first time ever, everyone with an internet connection has the power to reach an audience and gain prominence.

Just What is Social Media Good For?

2015-08-28


Everyone knows it by now; you need to be on social media else your competitors will beat you to it! And so begins the tiresome efforts of every company big and small to adopt the latest wondrous addition to the World Wide Web. But do the multitudes of companies which are setting up Facebook fanpages, LinkedIn pages and Twitter profiles really have a strategy in place? After all, your marketing budget is far too important to be thrown around on blind swings in the dark.

What is Content Marketing?

2015-08-27


Ever noticed how while going down a familiar road for the hundredth time, you sometimes zone out and lose track of time? Happens with all of us.

How NOT to SEO


Search Engine Optimization - that hallowed promise of limitless online traffic filled with prospects and fans alike, ready to pounce on your product while you sit back, enjoy a cuppa and watch your bank account inflate! The only problem being, it rarely takes most businesses a couple months of tinkering to figure out that things are not really as free or easy as they were made out to be.

Why SEO Rarely Works...

Say SEO and people automatically picture boatloads of free traffic from search engines which can turn their business into an internet sensation overnight. Unfortunately, much of the information about SEO which is doing the rounds out there is just pure myth.