My wife and I got married on March 30th, 2013. Three years later, on March 10th,
2016 we had our first son - Titus Jay Yetter. We created this store to
celebrate the rollercoaster that is parenthood, and offer high quality,
well designed clothing that we’d want our son to wear. Our site is also
our way of giving back to the people who have helped us during our
toughest hours. 10% of all profits go to Valley Children's NICU department.
I've designed all branding, marketing and the clothing.
It's better to be a big fish in a small pond than a small fish in the sea, goes a popular rather timeless saying. And there are plenty of historical precedents that prove this too. Facebook for instance, started off as a Harvard only website, open only to students. The site expanded from one college to another until it became a raging success across, after which, it was opened to general public.
