5 Common UX Myths Which Keep You From Creating Great Experiences

May 05, 2016 | 3 Minute Read

Nothing shows how much we love our stories better than myths, those enduring bits of information which defy all reason, and yet continue to grip our collective unconscious with impunity! Be it the "fact" that humans can only hope to use 10% of their brain's potential unless they be the chosen one, or the idea that running around in rain is responsible for common cold; myths and urban legends have helped us sound high and mighty in parties for ages and there seems to be no stopping the

That being said, all myths are not created equal and while some may serve to inspire us, there are those which do nothing but stand in our way. Let's take a quick look into some of the more popular myths surrounding UX designing...

UX is expensive: UX, like all other aspects of design work is available to all budgets. While it is always recommended that UX inputs be considered at every stage of the design process, you can become picky with them by prioritizing UX aspects and employing only those which you think will help the most.

Research before the design process will be critical. Interview your stake holders, clients and perform customer journey mapping to understand which UX design elements are crucial and which you can do without.

Finally, you can also spread out the features on your bucket list and add them periodically. This will not only help you bear the costs, but also give you time to test your theories and assumptions.

Users hate scrolling: It's natural to think that people won't want to scroll as its added work. But this does not hold true at all. ClickTale, a heat-map service provider released a report in which they analyzed 100,000 page views. 76% of the pages surveyed saw scrollbar usage, while on 22%, the scrollbar was used all the way to the bottom.

Provided the content you are offering is compelling enough, the addition of a scrollbar should not have any effect on how well the page performs. It is recommended that you make the most of your digital real estate to provide a good user experience, and not try and cram everything in a tiny space so that it is easily accessible.

UX is same as UI: This one simply refuses to die, and for a good reason. Both user experience and user interface seem like synonyms even to technically sound people. While there is some overlap between them, UX and UI refer to different things altogether. UX encompasses everything that is required to optimize a product, service or website more enjoyable to users; UI focuses on improving their look, feel and interactivity. UI is in many ways a subset of UX which includes many other elements such as creating user personas, information architecture, usability testing etc.

UX tries to get everything done in 3 clicks: Way back when UX was a new thing, designers tried to explain how efficiency was at the center of it all by saying things like - "if your user can't get to their goal in 3 clicks, it's not going to work." Little did they know their hyperbole would end up being treated as a commandment! The three click rule and its mobile brethren - the two tap rule have been challenged and debunked plenty of time, and there is no reason to believe that someone will leave your site on the fourth click.

Too many clicks will make the buyer's journey taxing and bothersome, while too few clicks might leave them confused. Let necessity be your guide here. The number of steps required to achieve an objective should be optimal, neither too many, nor too less.