3 Reasons You Need to Hire a Copywriter

Mar 31, 2016 | 3 Minute Read

The internet has been often called the great equalizer, which it really is. For the first time ever, everyone with an internet connection has the power to reach an audience and gain prominence.

However this is easier said than done.

Sooner or later, anyone who has taken a stab at it realizes that the equalizing effect has caused the internet to become a very (VERY) busy place, and trying to get attention here is tough. How tough you ask? The failure rate amongst internet start-ups is 80%-90%.

Not trying to discourage you, but finding success online really is a hard code to break, which means you need to work smart to find your piece of internet success...and for that you need content, lots of it!

The better, more engaging your content is, the more your audience tends to reciprocate. In fact, according to a study by the Content Marketing Institute, 51% marketers expect their companies to increase their content marketing budgets over the next 12 months.

Creating good content can get tricky as it takes a lot of time, patience and a certain panache. While you may feel that you have all the knowledge needed to write good copy for your marketing requirements, a seasoned copywriter can offer you advantages that are hard to beat. Here are a few reasons why you should be looking to hiring a copy/content writer:

#1:- More time to focus on core business operations: As stated above, creating good content takes a lot of time. It's simply not enough to write some generic stuff around the most frequently searched keywords. Your content needs to be replete with useful, actionable information, industry insights, and comments from thought leaders in order to gain traction online.

Think about the hours you will need to put in to brainstorming, researching, interviewing influential people, creating drafts and editing such pieces before hitting the publish button. Now multiply that by the amount of content you need to create for your marketing requirements and it begins to become clearer why content creation is such a big issue amongst marketers.

By hiring a writer, you can spare yourself hundreds of hours which can be invested into more crucial business functions, which is why it makes good business sense.

#2:- You get persuasive content: Textbooks offer a lot of useful information, and yet few people look forward to reading them. Writing persuasively is an art which (the best) copywriters are well versed in.

In fact, most like to think of themselves as storytellers rather than plain ol' writers because that is what they weave - thrilling, entertaining and educating stories around your brand which people will love to read and share! Incidentally, that is also the goal of publishing anything online ;)

#3:- Readymade SEO: One of the bigger challenges of getting traction online is learning the mysterious and illusive art of SEO, or Search Engine Optimization. By creating SEO'd copy, you can get your content to rank higher in search engine results and enjoy free traffic directly from them. The tricky part is creating copy which takes search engine nuances into consideration, while keeping the language flowing naturally. It is here that content writers can be an indispensible resource as most of them are well versed and up to date on SEO techniques.

Suffice to say you can save a lot of time, money and avoid frustrations by having an experience content creator on your side.

Do share your thoughts in the comment section below!